SOLID
FOUNDATIONS.
Digging deep for digital dominance. A full-stack overhaul for Surrey's premier groundworks contractor.
BREAKING
NEW GROUND.
LG Groundworks has been a staple in the construction industry since 1995. They have the fleet, the manpower, and the reputation. However, their digital footprint was buried under years of neglect.
The Challenge: A fragmented online presence. They had authority on the building site but zero authority on Google. Navigating their services (Demolition, Piling, Excavation) was cumbersome, and their domain authority was failing to capture high-value commercial contracts in London and Surrey.
The Mission: Complete excavation and reconstruction. We handled a complex domain migration, shot on-site 4K videography of their machinery in action, and built a "heavy-duty" web architecture designed to rank for local intent keywords.
Scope of Works
-
Domain Migration & Hosting Secure transfer of legacy assets to high-performance cloud infrastructure.
-
On-Site Videography Capturing the scale of operations (Cut & Fill, Demolition) to build instant trust.
-
Local SEO Strategy Domination of "Groundworks Surrey" and "Piling Contractors London" search terms.
HEAVY
INFRASTRUCTURE.
TOTAL
SOLUTIONS
Seamlessly showcasing Demolition, Bulk Excavation, and Formwork in one cohesive interface.
Legacy & Trust
"We needed a site that looked as tough as our machinery. Nexus delivered a digital fleet that works as hard as we do."
LOCAL
DOMINATION.
GEOTECHNICAL
DATA.
For a local business with high-ticket services, Local SEO is everything. We didn't just build a brochure; we built a lead generation engine.
We implemented aggressive Schema Markup for "GeneralContractor" and specific service ontologies. We optimized video assets (using NextGen formats) to ensure the site loads instantly even on 4G connections at construction sites.
Defining specific boroughs in London and Surrey to target "near me" searches effectively.
Compressed high-bitrate drone footage into web-optimized loops without sacrificing quality.
{
"@context": "https://schema.org",
"@type": "GeneralContractor",
"name": "LG Groundworks",
"foundingDate": "1995",
"areaServed": [
{
"@type": "City",
"name": "Surrey"
},
{
"@type": "City",
"name": "London"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Construction Services",
"itemListElement": [
{ "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Piling" } },
{ "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Bulk Excavation" } }
]
}
}
PROJECT METRICS.
A seamless transition from legacy systems to a modern, high-conversion platform.
See The Live Site